Today is Valentine's Day and LEGO has surprised us with the recent release of a video showing some strangers going out on their first dates using an unconventional method to break the ice, they do it by building the new LEGO Botanical Collection sets. The couples in the video engage in conversation while building the sets, some with the bouquet of flowers (10280) and others with the bonsai tree (10281), a method that we see in the video helps to relieve the tension that is generated when people have their first dates, who knows if with this video LEGO encourages others to try it when they have dates.
This video although it has been a surprise follows the clear strategy marked by LEGO in recent months, LEGO 18+ products, definitely LEGO has realized the amount of adults who are consuming LEGO today and is betting very strongly for them, something that years ago we had not seen.
Regarding the LEGO Botanical Collection sets, after their release last month they are sold out everywhere and it is not being an easy task to spot any restock that appears online, we will keep you posted if something like this happens.