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Thread created for LEGO-related memes!

Introducing a brand new and exciting music inspired experience - welcome to LEGO VIDIYO! A playful, innovative music video maker experience designed to celebrate and expand children’s creativity and love of music. LEGO VIDIYO is here to capture the beat of your world!

Today, the Jeep® brand and the LEGO Group revealed the newest LEGO® Technic™ model, the one-of-a-kind Jeep Wrangler Rubicon. Designed to emulate the iconic look, design and legendary off-road capabilities of the actual vehicle, this first-ever LEGO model of a Jeep SUV - the LEGO Technic Jeep Wrangler is ready to face any epic adventure.

The new model of this powerful SUV will provide a thrilling building experience for LEGO fans of all ages as they recreate the high-performance 4x4 systems, rugged tires, fold-down rear seats and classic seven-slot grille in LEGO Technic form.

Once the build is complete, builders create endless off-road adventures with the feature packed, 665-piece model. A button operated front steering system and powerful axle-articulation suspension means they will love testing out their model on obstacles everywhere. The eye-catching, yellow-and-black colour scheme is captivating in action or on display.

Today, the LEGO Group has revealed a new range of mindful models for the green-fingered. The decorative LEGO® Botanical Collection includes a stunning LEGO® Flower Bouquet to brighten the home, and a LEGO® Bonsai Tree for those looking to be more zen in the new year.

While many people seek out green spaces to destress and relax, adults can now bring a touch of nature into their home and unwind as they create and customise their botanical builds….and the great news is that LEGO plants don’t need to be watered to stay fresh.

With 7 in 10 adults saying they often research new ways to destress(1) and over 8 in 10 saying play helps them relax(2), the new sets could provide the perfect perennial project for those looking to get creative, destress and find moments of mindfulness in a day.

Both sets in the new LEGO Botanical Collection include a number of elements made from plant-based plastic, produced using sustainably sourced sugarcane.

The LEGO Group today announced plans to invest up to US$400 million over three years to accelerate sustainability and social responsibility initiatives. The investment will cover both long-term investments and ongoing costs. The company, which has made a series of moves over the past 10 years to build a better planet for future generations, believes it’s increasingly urgent and important to prioritise environmental and social activity.

The LEGO Group CEO, Niels B Christiansen said: “We cannot lose sight of the fundamental challenges facing future generations. It’s critical we take urgent action now to care for the planet and future generations. As a company who looks to children as our role models, we are inspired by the millions of kids who have called for more urgent action on climate change. We believe they should have access to opportunities to develop the skills necessary to create a sustainable future. We will step up our efforts to use our resources, networks, expertise and platforms to make a positive difference.”

As a next step, the company will begin to phase out single-use plastic bags used in LEGO boxes to package the loose bricks. This is part of its ambition to make all its packaging sustainable by the end of 2025. From 2021, Forest Stewardship Council-certified recyclable paper bags will be trialled in boxes.

Christiansen said: “We have received many letters from children about the environment asking us to remove single-use plastic packaging. We have been exploring alternatives for some time and the passion and ideas from children inspired us to begin to make the change.”

Moving away from the existing packaging is not a simple task and will take time as new material must be durable, light weight and enhance the building experience. Several prototypes made from a range of different sustainable materials have so far been tested with hundreds of parents and children. Children liked the paper bags being trialled in 2021 as they were environmentally friendly and easy to open.

Long-term investment in building a sustainable future

In addition to developing and implementing sustainable materials, the up to US$400million investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business more circular, and achieving carbon neutral operations. The activity will drive meaningful, long-term change aligned to two United Nations Sustainable Development Goals: #4 Quality Education and #12 Responsible Consumption and Production:

Children

By 2022, the LEGO Group aims to reach 8 million children around the world annually with learning through play through a range of activities with partners, in collaboration with the LEGO Foundation. It will build on its work with organisations such as UNICEF, Save the Children and local partners to scale up programmes that give children-in-need access to play and opportunities to develop life-long skills such as problem solving, collaboration and communication. In 2019, 1.8 million children were reached through such programmes. 25% of profits from the LEGO Group go to funding the LEGO Foundation’s projects, activities and partnerships.

Circularity

The LEGO System in Play inspires endless play possibilities that supports the principles of circular design – a product made of quality materials that can be used and reused. The quality, durability, safety and consistency of LEGO bricks mean they can be passed from generation to generation. Bricks made today, fit those made more than 40 years ago.

Programmes will be put in place to encourage people to donate their pre-loved bricks to children in need of play. LEGO Replay, which was successfully trialled in the United States in 2019, will be rolled out in two additional countries by the end of 2022. So far, LEGO Replay has donated bricks to over 23,000 children across the United States(1).

Sustainable Materials

Work will continue on the company’s Sustainable Materials Programme, which employs more than 150 experts, to create sustainable products and packaging. In 2015, the Group set a target to make its products from sustainable materials by 2030. It will expand its use of bio-bricks, such as those made from sugar cane, which currently account for almost 2% of its element portfolio.

It will continue research into new, more sustainable plastics from renewable and recycled sources, and join forces with research institutes and other companies especially those developing new recycling and bio-based material production technologies to find materials which are as durable and high quality as those used today(2).

The planned investments include both costs associated with the development of new sustainable materials and the investments in manufacturing equipment.

Zero Waste & Carbon Neutral Operations

The Group’s manufacturing operations will be carbon neutral by 2022. To achieve this, additional solar panels will be installed on all its factories and onsite capacity will be supplemented with the procurement of renewable energy. Further investments will be made to improve energy usage, for example by installing new systems that use ambient air in cooling processes during LEGO brick production.

Improved waste handling and reduction in water consumption will further reduce the Group’s operational impact on the environment. No waste will be diverted to landfill by 2025 and water use will drop by 10% by 2022(3).

Joining forces to have a positive impact

The LEGO Group will continue to work with organisations such as the Ellen MacArthur Foundation, World Wild Fund for Nature, RE100, UNICEF and Save the Children in order to create the greatest impact.

Christiansen said: “At a time when the world is facing numerous challenges, companies must take action to create a lasting positive impact on the environment and society. No one can do it alone. I urge companies, governments, parents, children and NGOs to continue to join forces to create a sustainable future for our children, the builders of tomorrow.”

Join LEGO designers Marcos Bessa and Djordje Djordjevic as they explore the new LEGO Harry Potter Diagon Alley set in this video, don't miss it!

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sdaads

Today, an exciting new addition sped onto the track and supercar scene. Extreme to the core like its iconic real-life counterpart, the new LEGO® Technic™ McLaren Senna GTR provides the ultimate thrill for sportscar lovers and motorsport fans alike looking for their next building challenge.

Combining the McLaren’s unrivalled power and sophistication with the LEGO Group’s design precision, the 830-piece model of this track focused supercar icon makes no compromises when it comes to engineering or style. The model is the first McLaren supercar to be recreated in LEGO Technic form and is designed to provide the ultimate building thrill for those ages 10 and above.

The McLaren Senna GTR is a car unlike any other and this awesome replica is packed with authentic features and design details that make it equally impressive.

From the V8 engine with moving pistons, beautiful aerodynamic curves, opening dihedral doors and a one-of-a-kind blue paint job, this 32cm (12 inch) long model is sure to raise eyebrows and get hearts pumping whether being taken out for a spin or put admiringly on display once built.

The LEGO Technic McLaren Senna GTR will be available globally from January 1 2021 from LEGO.com, LEGO stores and other retailers globally, and McLaren’s worldwide retailer network, with an RRP of 49,99€/49,99$/£44.99 GBP.

“Recreating a car that is so extreme to the core as the McLaren Senna GTR with LEGO Technic gave us an incredibly interesting challenge” says Uwe Wabra, Senior Designer, LEGO Technic. “This track car is not like any road car I’ve worked on before. It’s got some unique details, like its silhouettes and the awesome rear spoiler, which differentiates the building experience from others. Just like the incredible engineers at McLaren do when designing their supercars, we really pushed things to the max so the resulting model perfectly honours the art form that is the McLaren Senna GTR.”

Robert Melville, Design Director McLaren Automotive, comments: “The team responsible for the design of the McLaren Senna GTR worked incredibly closely with their design counterparts at the LEGO Group to capture the extreme looks, excitement and essence of such an incredible supercar for LEGO Technic builders. Just like the real thing, the LEGO model is packed full of incredible details from the rear spoiler to the moving pistons in the V8 engine to the dihedral doors meaning that we’re as proud of the model as we are of the real car.”

The LEGO Technic McLaren Senna GTR is the latest model to be released as part of the long-standing partnership with McLaren Automotive that started in 2015, following McLaren Senna LEGO® Speed Champions set launched in 2019. LEGO builders of all ages have so far been able to create such iconic supercars as the McLaren P1™, the 720S in 2017 and the McLaren Senna in 2019.The two brands are united by a drive for engineering excellence, pioneering design that makes models like this so fun to build individually or as a family.

This Black Friday, LEGO® fans can take home a piece of history and re-create Rome’s most iconic landmark, with the awe-inspiring new LEGO Colosseum set. Made up of 9,036 pieces, this is not only the largest LEGO brick set launched to date (taking the title from the LEGO® Star Wars™ Millennium Falcon) it’s also been expertly designed to mimic the incredible architecture of the original Roman amphitheatre, making it a building project to savour and a set to marvel at.

Both LEGO fans and History buffs need to look no further than their living room to experience a taste of Italian history, as this LEGO brick model is a truly authentic LEGO brick recreation of the mighty Colosseum – featuring many true-to-life details to help builders accurately bring this famous building to life. This epic LEGO model features a recreation of the three distinct stories from the Colosseum, with each of these stories adorned with the columns of the Doric, Ionic and Corinthian orders. These columns have been faithfully recreated in LEGO brick form using a variety of creative building techniques, including decorative volutes that have been created using a recoloured LEGO roller skate element that has been turned upside down to create an authentic look.

Every detail of the set has been meticulously crafted to stay true to the real-life Colosseum – including having 80 ‘ribs’ in the spectator stands (the exact same number as the original) and having three different shades of brick to replicate the different columns and aging of the almost 2,000 year old landmark. The build experience has even been expertly created to match the same process as the original, with the “wooden” LEGO arena being the last build to be placed on the LEGO model, as it has been in the 1990s. As well as being a challenging build, this model is truly a breath-taking focal point for any room. The LEGO Colosseum rests on an oval base, allowing this phenomenal 360-degree display piece to be shown off from any angle. Builders can then choose which side of this magnificent LEGO Brick recreation of one of Rome’s most visited landmarks they display – whether that’s the southern side of the building, which has been destroyed by various earthquakes and natural disasters over the years, or the more complete northern wall. Colosseum features arches, that have been recreated with LEGO brick detailing, allowing a view into the centre of the Colosseum from the outside, just like its real-life counterpart.

The set was designed by Rok Zgalin Kobe who commented:

” One of the biggest challenges and one of the most important things was to convey the Colosseum’s monumentality in the LEGO form. I felt that the LEGO model should display a special architectural feature of the original – the rows of columns flanking the arches in different styles. To achieve that, the model is constructed using an effect of vertical exaggeration. The cross-section is therefore far steeper than on the real structure. Hopefully, people will be inspired to learn more about the original through the experience of building the LEGO model.”

The LEGO Colosseum measures over 10.5” (27cm) high, 20.5” (52cm) wide and 23.5” (59cm) deep making this a spectacular centre piece for any LEGO brick collection.

The set will launch on 27th November, on Black Friday, as part of the LEGO Stores and LEGO.com Black Friday offerings. LEGO VIP members who purchase the exclusive model during the Black Friday Cyber Monday weekend will receive a limited-edition gift with purchase, a Roman Chariot, which can be displayed alongside the Colosseum. Shoppers can sign up to the VIP Program free either in store or online. Included in the Black Friday promotions are a range of other deals including an exclusive Charles Dickens tribute gift with purchases over £150, a Holiday Tree gift with purchases over £40, discounts on selected items, a chance to win 1,000,000 VIP points and exclusive VIP rewards launching throughout the weekend!

LEGO Colosseum will be available directly via LEGO.com and LEGO Stores from 27th November.