Albert They can say what they want, but LEGO has never been a cheap product, obviously if they "held" the prices is because they could easily afford it, this is simply to adjust their bulky profit margins, if it was for the reason they say they would have raised them at least 6 months ago.
But well, no surprise really, in the end this is business... the AFOLs without a doubt the most affected, because coincidentally all these increases are aimed at the +18 sets, which are also growing steadily.